Construction industry
Bolivia
2010 / 2015
Santa Cruz Construction Chamber CADECOCRUZ,
Services:
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication Plan.
3.- Strategic design of the Urban Observatory. “OBU”. Census of constructions in Bolivia.
4.- Realization and production of the Census of constructions.
5.- Commercial and institutional representation together with CADECOCRUZ of the Urban Observatory.
6.- Press and public opinion management of the “OBU”.
Result:
An image audit, 6 censuses of constructions in Bolivia, 12 press conferences and public opinion management. CADECOCRUZ’s leadership was positioned as the reference institution in the sector.
2015/2023
Together Itacamba cement S.A. Cement industrializing company in Santa Cruz de la Sierra Bolivia.
Services:
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication Plan.
3.- Design of the Operational Communication Plan.
4.- Brand design, graphic identity line. Graphic design.
5.- Press and Public Opinion Management.
6.- Management of commercial and corporate media visibility.
7.- Internal communication management.
8.- Media Crisis Management.
9.- Corporate leadership management.
10.- Management of corporate image and reputation and of the management team.
The systematic management of strategic communication with its 9 components has managed to position Itacamba as the company with the highest reputation in Bolivia in the construction sector, strengthening commercial processes, consolidating Itacamba as one of the largest companies in Bolivia.
Opening of markets and representations
South America
2016/ 2021
Kotler Impact is a strategic marketing community seeking to employ sustainable economic development.
We have assumed the representation and commercialization of the project for Latin America for 6 years, a period in which we have achieved the following:
1.- Sell 400 pre-recorded courses by Professor Philip Kotler.
2.- Hold the World Marketing Summit Congress in Chile.
3.- Hold the World Marketing Summit Congress in Bolivia.
4.- Presentation of the project in Brazil, Bolivia, Chile, Peru, Argentina, Mexico.
5.- Commercial management for the E-World Marketing Summit during 2020 and 2021.
Bolivia
2012 / 2020
Merco(Corporate Reputation Business Monitor) is the corporate monitor reference in Latin America that has been evaluating the reputation of companies since 2000. It is a reputational evaluation instrument launched in 2000, based on a multistakeholder methodology composed of six evaluations and more than twenty information sources.
We have introduced and opened the Reputation market in Bolivia through MERCO.
Achievements:
1.- 8 reputational evaluations for Corporate Boards.
2.- 8 evaluations for journalists.
3.- 8 evaluations for Opinion Leaders.
4.- 8 evaluations for university professors.
5.- 8 evaluations for financial experts.
6.- 8 evaluations for unions.
7.- 8 evaluations for the population.
8.- 8 evaluations for non-governmental organizations.
9.- 3 evaluations for Social Media Influencers.
10.- 8 corporate events to present the report to the business community.
11.- 16 press conferences for the presentation of the MERCO reports.
12.- 60 confidential reports sold.
Institutionality
Bolivia
2000
The Santa Cruz Chamber of Industry and Commerce Santa Cruz, CAINCO, is the institution dedicated to the development and strengthening of companies operating in the territory of Santa Cruz de la Sierra, Bolivia.
During the year 2000, we have carried out:
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication Plan.
3.- Training and capacity building in strategic communication for leaders.
4.- Training and capacity building in crisis management.
5.- Training and capacity building in media spokespersons.
2002/2003
The Santa Cruz Bolivia Livestock Federation.
During the 2002 and 2003 years we have carried out:
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication Plan.
3.- Structuring of the communication department.
4.- Brand design and manual.
5.- Organization of corporate events.
6.- Training and capacity building in strategic communication for leaders.
7.- Training and capacity building in crisis management.
8.- Training and capacity building in media spokespersons.
Aerocommercial Industry
Bolivia
2002/2003
Bolivian Airline. Lloyd Aereo Boliviano “LAB”.
1.- Advertising campaign design.
2.- Graphic design.
3.- Audiovisual production.
4.- Institutional memory design.
2023
Bolivian Airline. Bolivian Aviation. “BOA”
1.- Training and development in crisis management and prevention.
Oil Industry
Bolivia
1997/2001
Chaco, Bolivian oil company, subsidiary of BP Amoco of London and the United States.
Achievements:
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication plan.
3.- Design and corporate brand manual.
4.- Press and public opinion management.
5.- Graphic design.
6.- Audiovisual production.
7.- Design of commercial and institutional campaigns.
8.- Crisis management and prevention.
9.- Media management.
10.- Training and capacity building in spokespersons and leadership.
11.- Internal communication management.
The company was positioned as the most credible Bolivian oil company.
More than 10 corporate crises were efficiently managed.
2012
We have carried out an Image and Reputation Audit to assess the state of the company’s reputation after the changes made in the process of nationalization of Bolivia’s oil companies.
Based on the results of the Audit, the Strategic Communication Plan was designed.
2013
We conducted an internal Climate and Culture Diagnosis, designed the internal communication plan which included a training and capacity building program in corporate crisis management.
Retail Companies
Bolivia
2005 / 2008
1.- Market and feasibility study.
2.- Strategic Marketing Plan.
3.- Design and construction of brand manual and visual identity.
4.- Strategic Communication Plan.
5.- Design of advertising campaigns.
6.- Graphic design.
7.- Audiovisual production.
8.- Commercial launch.
9.- Press conference.
10.- Commercial promotion events.
2007/2008
1.- Market and feasibility study.
2.- Strategic Marketing Plan.
3.- Strategic Communication Plan.
2005 / 2008
1.- Market and feasibility study.
2.- Strategic Marketing Plan.
2007/2008
1.- Market and feasibility study.
2.- Strategic Marketing Plan.
3.- Strategic Communication Plan.
Education
Bolivia
2001
Colegio de la Sierra, private school in Santa Cruz de la Sierra, Bolivia.
1.- Market study.
2.- Strategic communication and market plan.
3.- Brand design and manual.
3.- Advertising campaigns.
4.- Promotional events
2022
5.- Management and prevention in corporate crisis management.
2002
Universidad Privada de Santa Cruz de la Sierra Bolivia UPSA.
1.- Image and Reputation Audit.
2.- Design of the Strategic Communication Plan for the 2002/2003 period.
3.- Training and capacity building in strategic communication management for leaders and teachers.
Real State
Florida – USA
2024
1.- Diagnosis of climate and culture
2.- Diagnosis of critical points of change.
3.- Training in organizational culture management.