Construction industry
Bolivia
2010 / 2015
Santa Cruz Chamber of Construction CADECOCRUZ,
Services:
1. Image and Reputation Audit.
2. Strategic Communication Plan Design.
3. Strategic Design of the Urban Observatory (OBU). Construction Census in Bolivia.
4. Implementation and Production of the Construction Census.
5. Commercial and Institutional Representation of the Urban Observatory in conjunction with CADECOCRUZ.
6. Press and Public Relations Management for the OBU.
Result:
An image audit, six construction censuses in Bolivia, twelve press conferences, and public opinion management.
CADECOCRUZ’s leadership positioned it as the benchmark institution in the sector.
2015 / 2023
Itacamba Cemento SA
Cement manufacturing company in Santa Cruz de la Sierra, Bolivia.
Services:
1. Image and Reputation Audit.
2. Strategic Communication Plan Design.
3. Operational Communication Plan Design.
4. Brand Design, Graphic Identity Guidelines, and Graphic Design.
5. Press and Public Opinion Management.
6. Commercial and Corporate Media Visibility Management.
7. Internal Communication Management.
8. Media Crisis Management.
9. Corporate Leadership Management.
10. Corporate and Management Team Image and Reputation Management.
The systematic management of strategic communication with its 9 components has positioned Itacamba as the company with the greatest reputation in Bolivia in the construction sector, strengthening commercial processes and consolidating Itacamba as one of the largest companies in Bolivia.
Opening of markets and representations.
South America
2016/ 2021
Kotler Impact is a strategic marketing community that seeks to promote sustainable economic development.
For six years, we have represented and marketed the project in Latin America, during which time we have achieved the following:
1. Sell 400 pre-recorded courses by Professor Philip Kotler.
2. Organize the World Marketing Summit in Chile.
3. Organize the World Marketing Summit in Bolivia.
4. Present the project in Brazil, Bolivia, Chile, Peru, Argentina, and Mexico.
5. Manage sales for the E-World Marketing Summit during 2020 and 2021.
Bolivia
2012 / 2020
Merco (Corporate Reputation Business Monitor) is the leading corporate monitor in Latin America that has been evaluating the reputation of companies since 2000. It is a reputational assessment tool launched in 2000, based on a multistakeholder methodology composed of six evaluations and more than twenty sources of information.
We have introduced and developed the Reputation market in Bolivia through MERCO.
Achievements:
1. 8 reputational assessments for corporate boards.
2. 8 assessments for journalists.
3. 8 assessments for opinion leaders.
4. 8 assessments for university professors.
5. 8 assessments for financial experts.
6. 8 assessments for labor unions.
7. 8 assessments for the general public.
8. 8 assessments for non-governmental organizations.
9. 3 assessments for social media influencers.
10. 8 corporate events to present the report to the business community.
11. 16 press conferences for the presentation of MERCO reports.
12. 60 confidential reports sold.
Institutional development
Bolivia
2000
The Santa Cruz Chamber of Industry and Commerce, CAINCO, is the institution dedicated to the development and strengthening of companies operating in the territory of Santa Cruz de la Sierra, Bolivia.
During the year 2000, we carried out:
1. Image and Reputation Audit.
2. Design of the Strategic Communication Plan.
3. Strategic communication training and development for leaders.
4. Crisis management training and development.
5. Media spokesperson training and development.
2002/2003
Livestock Federation of Santa Cruz Bolivia.
During 2002 and 2003, we carried out the following:
1. Image and Reputation Audit.
2. Design of the Strategic Communication Plan.
3. Structuring of the communication department.
4. Brand design and manual.
5. Organization of corporate events.
6. Training and capacity building in strategic communication for leaders.
7. Training and capacity building in crisis management.
8. Training and capacity building for media spokespeople.
Air Transport Industry
Bolivia
2002/2003
Bolivian Airline. Lloyd Aéreo Boliviano “LAB”.
1. Advertising campaign design.
2. Graphic design.
3. Audiovisual production.
4. Institutional report design.
2023
Bolivian Airline. Bolivian Aviation. “BOA”
1.- Training and development in crisis management and prevention.
Oil Industry
Bolivia
1997/2001
Chaco, Bolivian oil company, subsidiary of BP Amoco of London and the United States.
Achievements :
1. Image and Reputation Audit.
2. Strategic Communication Plan Design.
3. Corporate Brand Manual and Design.
4. Press and Public Opinion Management.
5. Graphic Design.
6. Audiovisual Production.
7. Design of Commercial and Institutional Campaigns.
8. Crisis Management and Prevention.
9. Media Relations.
10. Spokesperson and Leadership Training.
11. Internal Communication Management.
The company was positioned as the most credible Bolivian oil company.
More than 10 corporate crises were efficiently managed.
2012
we conducted an Image and Reputation Audit to assess the state of the company’s reputation following the changes produced in the process of nationalizing Bolivia’s oil companies.
Based on the results of the Audit, the Strategic Communication Plan was designed.
2013
we conducted an internal climate and culture diagnosis, and designed the internal communication plan that included a training and capacity-building program in corporate crisis management.
Direct selling companies
Bolivia
2005 / 2008
1. Market and feasibility study.
2. Strategic Marketing Plan.
3. Design and development of brand manual and visual identity.
4. Strategic Communication Plan.
5. Design of advertising campaigns.
6. Graphic design.
7. Audiovisual production.
8. Commercial launch.
9. Press conference.
10. Trade promotion events.
2007/2008
1. Market and feasibility study.
2. Strategic Marketing Plan.
3. Strategic Communication Plan.
2005 / 2008
1. Market and feasibility study.
2. Strategic Marketing Plan.
2007/2008
1. Market and feasibility study.
2. Strategic Marketing Plan.
3. Strategic Communication Plan.
Educational companies
Bolivia
2001
Colegio de la Sierra, a private school in Santa Cruz de la Sierra, Bolivia.
1. Market research.
2. Strategic communication and marketing plan.
3. Brand design and manual.
4. Advertising campaigns.
5. Promotional events
2022
5.- Management and prevention in corporate crisis management.
2002
Private University of Santa Cruz de la Sierra, Bolivia (UPSA).
1. Image and Reputation Audit.
2. Design of the Strategic Communication Plan for the 2002/2003 period.
3. Training and capacity building in strategic communication management for leaders and teachers.
Real estate
Florida – USA
2024
1. Climate and culture assessment
2. Critical change point assessment
3. Organizational culture management training